Dave, this is God. The Fray is the
best new band ever."
It's been said that God works in
mysterious ways. He's spoken through dreams, a
burning bush, even a jackass. And now it seems he's
delivering a message through a Sony Pressman. The
voice doesn't really belong to the Almighty, of
course; David Welsh, lead guitarist of the Fray,
commandeered my tape recorder while his bandmates
and I answered nature's call. But it might as well
be God talking. Having chronicled the Fray's
miraculous ascent for the past year, I feel like
I've witnessed divine intervention. How else could
an unknown act -- one that's played fewer than a
hundred shows, sold just over a thousand discs and
performed out of state only once -- garner a
major-label deal in such a short time?
If you ask Mike Flynn, the
associate director of A&R at Epic Records, it was
the music that did it. According to band legend, one
of the label's scouts tipped him off to the Fray
after coming across a Westword piece on the
Internet.
I'd stumbled on the Fray in
October of 2003, when pianist/vocalist Isaac Slade
slipped me the rough mixes of Reason, the
outfit's sophomore EP. When I next wrote my column,
I described the music as "mind-blowing," flush with
"cascading melodies, intricate arrangements,
flawless falsetto and, best of all, stunningly
well-written songs." The disc moved the Fray to the
top of my must-see list.
A few weeks later, I caught the
band at the Climax Lounge -- and immediately
wondered what I'd been smoking. At this point, the
Fray had maybe fifteen gigs under its belt, and this
performance revealed a complete lack of chemistry.
To make matters worse, before the set was even over,
a guy made his way through the sparse crowd urging
everyone to yell "Encore."
When I ran into Slade a short time
later at the Little Bear, he came clean and admitted
that he'd put his friend up to it -- for my benefit.
"'Come Together' would be our big hurrah after
everybody cheered and wanted us to come back on," he
remembers. "We had never had an encore before. 'The
Westword editor's coming,' I think I said to
my friend. 'We have to make this a big show. We'll
come back out and do the Beatles song after you yell
"Encore."' It didn't really work out, though. It
kind of blew up in my face."
Not exactly. Slade's earnest
confession was one of the reasons I kept my eye on
this group. The other: I couldn't pry Reason
out of my disc player. Last December, "Vienna"
easily made the cut for my top songs of the year. I
sensed that sooner or later the Fray would tap into
its true potential, with performances to match its
recordings.
Little did I know that things
would coalesce as quickly as they did. Over the next
three months, the Fray's live show improved so
dramatically it was as if the band had some form of
sonic Progeria; the group earned a nod as Best New
Band in Westword's Best of Denver 2004. And
with each gig, one local luminary after another
began to take note. Don Strasburg, Eric Pirritt and
the crew at the Fox Theatre were the first to book
the Fray as a headliner. After hearing Reason,
Jake Schroeder was so floored that he immediately
invited the band to appear on his Mountain
Homegrown radio show. At about the same time,
KBCO asked the band to record in its famed Studio C,
and KTCL started testing a few of the new songs with
its listeners. In June, the Fray won the rock
category of the Westword Music Showcase Awards,
upsetting local favorite Rose Hill Drive, among
others. By then, the buzz was so loud that it was
beginning to be heard outside of Denver.